Blog — Google AI shopping tools launch

    Google is quietly changing the way we shop online. Instead of clicking through multiple websites, filling out forms again and again, and jumping between apps, Google now wants you to buy products directly from Search itself. To make this happen, the company has introduced something called the Universal Commerce Protocol (UCP) — a new system designed to simplify the entire shopping process. So, What Exactly Is UCP? Think of UCP as a bridge between Google, online stores, and payment services. When you search for a product, UCP helps Google handle everything — from showing the product, letting you...